Clear Messaging

I launched this site a couple of weeks ago.  The look and feel are exactly what I was going for ~good for me.  However, what I did notice a few days ago that the purpose of the site was not clear, my mission was mushy and there was no call to action.

In retrospect, the thought was to keep it simple and clear and I did.  It was simply and clearly confusing.

Updates include who this site is for, and here’s a big one that can never be overstated, the purpose of the site.  Websites are work in progress.  Note that coming out of the shute with clear messaging to begin with helps the process.